URL shortening

URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter in length and still direct to the required page. This is achieved by using a redirect on a domain name that is short, which links to the web page that has a long URL. For example, the URL "" can be shortened to "".
This is especially convenient for messaging technologies that limit the number of characters that may be used in a message, such as SMS, and for reducing the amount of typing required if the reader is copying a URL from a print source. In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times.

Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address.


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